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From: DWG [moreinfo@dwgint.com]
Sent: Tuesday, November 20, 2001 4:00 PM
To: moreinfo@dwgint.com
Subject: This Holiday Season
Happy Thanksgiving Everyone!
 
Our regularly scheduled call is cancelled for this Thursday, which will be the U.S. holiday.
 
On the second Monday of October, Canada celebrated their Thanksgiving. Now, on the third Thursday of November, The U.S. celebrates its holiday commemorating the feast held at Plymouth in 1621. In attendance were the colonists, and the Wampanoag people.
 
So Happy Thanksgiving to everyone! Remember, this is a time of family get-togethers and reunions, so wear your colors, and shine some fenders. Interestingly enough, most family members who do not live in your home town, really do not realize the excitement behind our products. Once they see them in actions, they usually want to get them. The down side, is they generally want the products for free because its "...all in the family" right? So here is what you can do. Have some one once bottles ready in a zip-loc baggie, along with a small towel, and your business card. When they say they want the freebee, tell them they can have your sample pack, but they really ought to get a "trial size" eight ounce bottle, or ten ounce can!
 
I always do the demo spots on their cars, and when they want to do more, (and they almost always do) I bring them over to my car. Before long, a crowd is formed, and they all take turns cleaning with the product. I can usually get most of my vehicle detailed in about fifteen minutes or so.
 
They then drive home looking at the shinny spot on their hood, realizing how fantastic my car looked, they call up and want more information.
 
Now, I know what your thinking, that it is not nice to have your aunts, uncles, and shirttail relatives detail your car for you! Let me tell you something, I was the youngest of four kids, and any polishing I can get out of my family is richly deserved!
 
All kidding aside, share with your family this holiday season. We are proud of our wonderful line of products, and we show it. We sign our vehicles, we wear shirts and buttons, and we tell our story of helping to conserve water.
 
Enjoy the Thanksgiving week, and e-mail me with some family stories about their reactions to DRI WASH n' GUARD. I would love to read them and share some of them.
 
Happy Thanksgiving!
Drew Earl
drew@dwgint.com
Executive Coordinator
DWG International