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From: DWG [moreinfo@dwgint.com]
Sent: Thursday, December 20, 2001 5:33 PM
To: moreinfo@dwgint.com
Subject: Demo on their vehicle
 
Hi everyone…our demonstrations are perhaps our most powerful tool for product sales and for sponsoring. But as Glen Azumi points out in his e-mail the demo should always be done on their vehicle…it makes a big difference.
 
Also, in an effort to be sensitive to the RV’ers who often have a limited access to internet or e-mail I’ve passed this article along through a click-able link. Check out a recent event by Clicking Here.
 
Kevin

 
 
Hey Kevin,

Last Saturday, Helen Repolio, Rolinda Harris and I had a chance to set up a Dri-Wash booth at a local military exchange.  It was just amazing to see the number of people who had never even heard of the product.  We just got over a rain storm here in the Pacific and the cars were just filthy dirty (big grin on our faces). This made for a perfect scenario for us…every car on the island was in need of cleaning. Well, one lesson we learned is that when we showed the demo in the booth, they got excited and left with a just a business card.  After about 6 of these types of customers, we changed our approached and decided to follow them to their cars and do the demo directly on their cars.  In stant sales. One after another bought product.  It was incredible. We’re knew believers of that fact that when the demo is done on their car they become believers and buyers.

Aloha,

Glen Azumi