By Kevin Kutter
Executive Sales Coordinator
Magnetic Marketing can
sometimes mess up your plans. But as we’ve seen over and over again, if
you’re willing to work your business at every opportune moment regardless
of your present plans it often means cash in the bank for you. Here’s a
great story. This has to be the mother of all car sign testimonials. Even
if you lose them they work. Here’s the story…
Last
Friday we received a call from a man who wanted "one of those 30 second
demonstrations for that waterless carwash stuff" ... It was during the
day so I was at and Jim was at home. Since Jim and I use Instant messenger
he notified me right away. He gave me the guys’ phone number, name, etc.
Now the girls and I already had plans to go to Disney for the weekend
and I wanted to get through Orlando before rush hour/ Needless to say I felt a little put
out at having to give a demo at 3:00pm…I
had plans! Anyway, I asked Jim how he got the phone number and he
said, “The magnetic signs I guess." Now I have to admit that I haven't
had my magnetic signs on the car all week. You see I lost one of my signs
the weekend. I noticed it gone when I came out of a store. I got so upset
because I have had a whole set of signs stolen from my car before and
had just gotten my new ones during the seminar in Orlando... so to continue, I put my remaining 2 magnetic signs
back on the car (I usually have 1 on each door and 1 on the trunk for
a total of 3) and went to meet this guy ... oh Jim had told me earlier
that he was interested in being a distributor sight unseen ... I get there,
give my demo and my normal spiel, sell him an 8 oz pumper bottle, give
him my email, website info and leave with his promise to call me on Monday (how
many times have we heard that one!) Anyway, Monday afternoon he
calls, he has printed the dealer application and notices that it needs
my signature before it can be sent in. I met with him again last
night and now have a signed application that I will fax in tomorrow morning
and a new distributor who is interested in putting the DWG products with
the car parts that he is currently a distributor for ... oh,
and the magnetic sign testimonial? He had been at a Tire Kingdom store here in Orange City and while they were working on his car he walked across
the street to the Lowe's. On his way he glanced down and there was what
he thought was a street sign that had fallen over ... it was my magnetic
car sign that had come off and was laying along the side of the road!
He didn't try to pick it up because he didn't realize what it was until
he saw the ones on my car that afternoon! Jim subsequently drove
up there and found it on Saturday morning ... so they do work even when
they come off your car!
A magnet testimonial for this week... from Paula the “Waterless
Car-Wash Gal” in Florida.
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