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From: DWG [moreinfo@dwgint.com]
Sent: Tuesday, March 26, 2002 4:19 PM
To: moreinfo@dwgint.com
Subject: Magnetic Marketing
By Kevin Kutter
Executive Sales Coordinator

Magnetic Marketing can sometimes mess up your plans. But as we’ve seen over and over again, if you’re willing to work your business at every opportune moment regardless of your present plans it often means cash in the bank for you. Here’s a great story. This has to be the mother of all car sign testimonials. Even if you lose them they work. Here’s the story…

voicemail: 523-2209

E-Mail: k2@main.com

Last Friday we received a call from a man who wanted "one of those 30 second demonstrations for that waterless carwash stuff" ... It was during the day so I was at and Jim was at home. Since Jim and I use Instant messenger he notified me right away. He gave me the guys’ phone number, name, etc.  Now the girls and I already had plans to go to Disney for the weekend and I wanted to get through Orlando before rush hour/ Needless to say I felt a little put out at having to give a demo at 3:00pm…I had plans! Anyway, I asked Jim how he got the phone number and he said, “The magnetic signs I guess." Now I have to admit that I haven't had my magnetic signs on the car all week. You see I lost one of my signs the weekend. I noticed it gone when I came out of a store. I got so upset because I have had a whole set of signs stolen from my car before and had just gotten my new ones during the seminar in Orlando... so to continue, I put my remaining 2 magnetic signs back on the car (I usually have 1 on each door and 1 on the trunk for a total of 3) and went to meet this guy ... oh Jim had told me earlier that he was interested in being a distributor sight unseen ... I get there, give my demo and my normal spiel, sell him an 8 oz pumper bottle, give him my email, website info and leave with his promise to call me on Monday (how many times have we heard that one!)  Anyway, Monday afternoon he calls, he has printed the dealer application and notices that it needs my signature before it can be sent in.  I met with him again last night and now have a signed application that I will fax in tomorrow morning and a new distributor who is interested in putting the DWG products with the car parts that he is currently a distributor for ... oh, and the magnetic sign testimonial?  He had been at a Tire Kingdom store here in Orange City and while they were working on his car he walked across the street to the Lowe's. On his way he glanced down and there was what he thought was a street sign that had fallen over ... it was my magnetic car sign that had come off and was laying along the side of the road!   He didn't try to pick it up because he didn't realize what it was until he saw the ones on my car that afternoon!  Jim subsequently drove up there and found it on Saturday morning ... so they do work even when they come off your car!

A magnet testimonial for this week... from Paula the “Waterless Car-Wash Gal” in Florida.
 
 
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